Cool advertisement

cool-advertismentOne of the coolest advertisements we’ve seen lately is for Berger Paints. In a billboard for their campaign titled, Natural Colours, a live painter appeared to be painting the blue of the sky onto the billboard. It was achieved by cutting out strips that are the actual shape and size of the roller strokes.

This is stop-in-your-tracks advertising. Love it! More great stuff, creative and cool pillows.

Comments

  1. thingswelovetohate.com says

    That’s so cool! I do like the BMW-Audi Checkmate ad too 😀

  2. Samuel says

    What I find so inspiring about this is the notion that someone, supernatural or of normal human capacity, could have the power to ERASE advertising from our visual landscape.

  3. Douglas says

    Must it always be about someone supernatural? *sic*

    Humanity survived so far because of hard effort by fellow human beings. Be grateful to the right folks!

  4. Chloe says

    Of course the sky’s gotta be perpetually blue for this to work! OK in California but not NY or London.

  5. Michelle says

    If you actually read the text it says, “It was achieved by cutting out strips that are the actual shape and size of the roller strokes” so yes part of the billboard just isn’t there.

  6. Knox says

    Yes like it says in the description “It was achieved by cutting out strips that are the actual shape and size of the roller strokes.” so just in case the wording was to difficult to understand part of the billboard just isn’t there.

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