This advertisement asks you to imagine what these simple block formations mean. Using shadows, they tell us that it’s simply our imagination that makes these blocks come alive and, that through our experience, we can see anything through them.

Frogs looking like strawberry, bananas taking a swim, lions peeking out from dandelions, onion spiders, to morph animals and plants can only be done in photoshop, for now.

Most of the men who worked on the building were European immigrants. They were joined by hundreds of Mohawk iron workers, many from a reserve near Montreal.