Unique and Creative Advertisements to Take Notice of

Creativity is paramount in any job that has to do with marketing and product placement so employers have to pay big bucks for the imagination of their key advertisement creators.  In all honesty, advertising has everything to do with the talent and creativity of those coming up with sales pitches and nothing to do with the product itself since quality, durability, cost-quality ratio and any other product characteristic is impossible to be showcased completely by an ad.

Marketers have therefore come up with a magnificently clever alternative: they create commercials and ads that people remember not because the product is marvelous but because the ad itself was unforgettable- and therefore, the marketed product must also be right? Will Rogers said: “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” Well, we’ve rounded up some ads that surely qualify as out of the box:

1.     Apolosophy-Apotek

Youtube Video

This Swedish pharmaceutical chain decided that a simple subway ad wasn’t nearly good enough so they added a twist. They attached sonic sensors that would detect the incoming and outgoing subways so that each time a subway would pull up in the station, the models hair would wave in the current- pretty clever right? Who wouldn’t buy anti-baldness cream with such an advertisement?

2.     Suggesting Content

Another take would be to simply show potential buyers what they are in fact buying. Here are some of the more truthful ads, showcasing usefulness not just glamour:

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And how clever is it to actually have a business card that explains exactly what you do?

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Some would say a bit macabre (how do children react?) Well they just play with the halved pidgeons.

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The best ad, however, is the perfect caption, and Durex certainly dotted the I’s and crossed the T’s with this one.

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3.     Captions or Use of Words

Ads are not always dependent on creative actors, beautiful models or perfectly chosen locations: some companies choose to work with artists who reinvent something as simple as lettering. Here is a concept we found fresh and unique:

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4.     Christmas- Is there a Better Time to Advertise?

The consumer driven society we live in pretty much dictates when and where people will spend their money, and during Christmas or other such enormous holidays, advertisers can’t wait to create the perfect opportunities for bringing in more money.

For instance, being together during the holidays:

1.-British-Airways

Or advice to heed when consuming their product:

6.-Heineken

And where would the Christmas decorations hang if not on the tree?

11.-Stihl

Another company that has tied its image to Christmas forever thanks to the clever people managing their advertising department. I mean, why should Saint Nick not be red and white?

14.-Coca-Cola-Santa

French Fries also make for absolutely beautiful Christmas trees- incorporating that in an ad seemed like the only logical thing to do.

15.-McDonalds

Whether you are aware of the way your choices are influenced by advertising or not, never doubt that the ones creating them know exactly what they want to sell and who they want to sell it to. An interesting thing to keep in mind while deciding which chu-chu train to buy the next time you go Christmas shopping.

25 Stunning Alternate Movie Posters

A semi-recent trend to pop up in the geek-ridden terrain of the internet movie blog is that of the alternate movie poster: basically, an amateurly produced piece of artwork intended to pose as marketing material for a full-length feature. Effectively kick-started by the sublime works of Austin-based company Mondo, the trend has ultimately stretched to the four corners of the earth, with movie-loving artists the world over designing and presenting their very own alternative posters to the ones displayed at one time or another inside a theatre near you.

Ranging from the clever to the ingenious, the simple to the intricate, the classic to the contemporary, and the funny to the utterly spell-binding, alternate movie posters really can prove that sometimes an amateur’s work can be better than a professional’s, as you shall see in the 25 stunning examples assembled below. [Read more…]

Colorful Mosaic Portraits Made From Old Junk Mail

By using old paper waste like junk mail, old calendars, photos, postcards, etc, Sandhi Schimmel Gold is creating some amazing mosaic portraits. They have an up-to-date look with a nice splash of fresh colors. It almost looks like really expensive art that you want to buy for decorating your living room. As you can see the figures on the mosaics are mostly women that he has found from different advertising.

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Tear-Off Fliers Show That Creativity Goes A Long Way

If there is something that won’t go out of fashion it has to be the tear-off advertising fliers. Since I’ve been a kid they have been all over the streets. The best parts about it are that you can have fun with it, everyone can do it and it takes so little time to make one. All you need is paper, a computer with printer, or maybe just even a pen, and a pair of scissors and you’re basically good to go.

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Prodigious Art on World Globes

Most people associate world globes with geography classes or boring teachers’ offices. We have pop culture to thank for that. In 80’s and 90’s TV shows, globes could be found lurking in the corners of many a fictitious teacher’s office–far more than actually existed in reality. But globes are no longer as boring as they used to be thanks to artist Wendy Gold. Wendy runs a company called ImagineNationsTM where she makes vintage globes of all varieties.

[Read more…]