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Home » taylor swift

6 Crazy Celebrity Trademarks That Actually Exist

February 16, 2016 By Toby Isaacson Leave a Comment

If you asked me, I genuinely thought that we we’d be leaving the whole “trademark business” in 2015. Don’t you know what the “trademark business” is? It’s a trend that, while not started by Taylor Swift, definitely escalated thanks to her. All you need to do is spend copious amounts of time on the Internet and forever damage your social life, in order to be up to date with all events that shake the world of entertainment. Unfortunately, going by my dark circles and incredibly limited circle of friends, I’m that person described before. That being said, I was right in the eye of the storm when Taylor, and now the infamous Fine Brothers, decided that they need to be paid for a combination of words and, worse, for the invention of a word that was never theirs to begin with. Believe it or not, it wasn’t Swift who filed the first request for a trademark. There have been many before her, though whether there will be more in the future is debatable given how badly the audiences take these things. Either way, these are 6 Crazy Celebrity Trademarks.

1. The Fine Brothers

Crazy Celebrity Trademarks - FIne Brothers

Let’s get the elephant in the room out of the way first. They’re the reason this article exists, because no one had to face the wrath of their fans after filing a trademark request, the way the Fine Brothers had to. The YouTube duo started off with a rather promising premise: they wanted to launch React World, a project meant to bring their format all over the world by allowing us, the viewers, to participate. But then, they made the mistake of trademarking the word “react” and it was revealed that videos of the “reacting kind” were being taken down. The only way to produce them would be to direct some of your revenue to their company.

Needless to say, fans didn’t take it well. After the announcement was made, people started mass disliking every video they could and in less than five days, their subscriber count dropped with nearly one million. Since then, they took down the two videos that explained the concept and made a public apology on Twitter, though that doesn’t seem to convince the fans, who demand that the Fine Brothers upload a video of apology on YouTube.

2. Taylor Swift

Taylor Swift - Crazy Celebrity Trademarks

The other elephant in the room is the artist who is responsible for turning trademarks into a new kind of Internet meme. After the success of her Shake It Off song, she decided that for the sake of merchandise she would trademark phrases like “this sick beat,” “party like it’s 1989” or “nice to meet you, where you been?” In her case, people on the Internet didn’t reciprocate with barrages of wrath, instead turning Taylor into a parody of herself that nowadays is the absolute synonym of the word “trademark.”

3. Beyonce & Jay-Z

Beyonce And Jay-Z Are Behind One Of The Crazy Celebrity Trademarks

When the world first heard that the power couple’s daughter’s name was going to be Blue Ivy, we were momentarily bedazzled. It was definitely a strange name and, in our defense, Kanye West’s and Kim Kardashian’s children weren’t around at that time to eclipse it. We grew used to it in time, with some people even taking the name for themselves to use it for their various businesses. An example is a woman who started in 2009 an event planning company named Blue Ivy, something that upset the two artists and convinced them to file a trademark for the name. Jay-Z later explained himself, by saying that his sole intention was to protect his daughter from people who try to profit off her name.

4. Paris Hilton

Crazy Celebrity Trademarks Were Launched By Paris Hilton

For this entry, we take a trip into the vintage section of our topic. Paris Hilton was one of the initiators of this growing trend, when she filed a trademark request for the phrase “that’s hot.” More than that, if you think that trademarks and patents are basically pointless (I mean, who checks these things, right?), then you need to reconsider. Paris clashed with the popular TV channel Hallmark back in 2009, when it supposedly used the infamous phrase on a birthday card. The dispute was settled one year later, without the intervention of a court, but I’m sure that should this happen again, Paris will immediately surface to fight for her rights.

5. Charlie Sheen

Crazy Celebrity Trademarks - Charlie Sheen

You guys remember Charlie Sheen, right? Good, because I don’t think he does (if you catch my drift). Back when Sheen was on a roll and every television and paparazzi in the world had their eyes on him, his media coverage and popularity seemed like the ideal moment for him to vacuum some money into his bank account. He filed trademark requests for not one, not two, not even close to three, but for twenty-two words and phrases! The most notorious one was, of course, the famous “duh, winning” phrase, which, thank God, died out along with Charlie Sheen’s career.

6. Donald Trump

Donald Trump - Crazy Celebrity Trademarks

Just when you were thinking Trump couldn’t be in any more articles, here he is! Before he became famous (and not in a good way) for his extremely controversial presidential campaign, he used to be a constant presence on TV through his well known contest show, Celebrity Apprentice. During the programme, he used the phrase “you’re fired,” which he eventually patented because he was, I don’t know, in dire need of more money, I guess? Can you blame him, though? He managed to survive his youth with just a small loan of a million dollars, it’s good to know that years later, he’s just as financially savvy. I guess employees everywhere have Trump to thank for the fact that they are now impossible to fire due to copyright issues.

Sometimes, with celebrities, you often need to question the nature of their intentions. Which of these trademarks had a solid reason that had nothing to do with finding a quick way to rip off money? Which of these were simply a reflection of the person’s ego? Whichever it is, these 6 Crazy Celebrity Trademarks definitely live up to their name. But more importantly, what kind of repercussions you reckon using all of them in one article has? See you all in court, I guess.

Image sources: 1, 2, 3, 4, 5, 6.

Filed Under: strange news Tagged With: celebrities, donald trump, entertainment, taylor swift, trademarks

5 Music Video Nominees for the VMAs

July 29, 2015 By Anne Burwell Leave a Comment

The most popular category in the Video Music Award (VMA), Video of the Year, has had its nominees announced and we can tell the task is not going to be easy. The VMAs never fail to deliver hours of incredible entertainment, so we don’t doubt they have some cool tricks up their sleeve, but we can’t deny we’re holding our breathe for many contestants. Whatever your favorite genre is, fear not, you’re most likely represented in the VMAs, since the number of competitors is huge this year. But let’s take a look at the juiciest part, the 5 music video nominees for the VMAs.

1. Beyonce’s “7/11”

Music Video Nominees for the VMAs

You might be wondering what is Queen B still doing at the VMAs. The rest of us all do. Looking at her past performances, we’d say she’s got quite an impressive resume. Not only did she receive MTV’s highest honor possible last year, but she announced her pregnancy on their stage and rubbed her belly to the delight of millions. Still, she seems unstoppable and she’s here to take home all the awards with her 7/11 music video. And no, we can’t deny its coolness and good vibes.

2. Ed Sheeran’s “Thinking Out Loud”

Music Video Nominees for the VMAs

We’re still unsure about what Ed Sheeran’s “Thinking Out Loud” is doing up here. I’m pretty sure when the song starts playing on the radio no one immediately remembers the beautiful video with the dancers and their smooth perfectly synchronized move. And this is what a nominee for the VMA’s best music video should do. Deliver some visual content that is virtually inseparable from the lines, the rhythm and the overall atmosphere of the song. Unfortunately, we fell Sheeran’s video fails to do that, and the wanna be rock song is in over its head in this competition.

3. Kendrick Lamar’s “Alright”

Music Video Nominees for the VMAs

This video has been described as breathtaking and drop dead gorgeous. And we won’t argue with that. Coming to audiences from all over the globe from the hip hop world, “Alright” is about police violence, racism and reaching out for a sympathetic helping hand. All these make it the perfect candidate for this year’s VMAs best music video. Unlike the other nominees, Kendrick Lamar’s “Alright” takes on a more serious attitude. While the other artists are having fun dancing, this one is an artistic comment on a bigger picture that more than often eludes us.

4. Mark Ronson and Bruno Mars’ “Uptown Funk”

Music Video Nominees for the VMAs

Confession time! We all love this one. We’ve all danced to its hypnotizing vibe. And some of us have even karaoked on it. And why not? It’s colorful, fills you right up with good energy whether you listen to it on a Monday morning on your way to work or on Friday evening, heading to a bachelors’ party. The video is undeniably very good. You have fun only watching the people in it, and we can only imagine how much fun it was to film it on the set with Bruno Mars. Still, we’re a bit uncertain about Mark Ronson’s chances against names like Beyonce and Taylor Swift.

5. Taylor Swift and Kendrick Lamar’s “Bad Blood”

Music Video Nominees for the VMAs

The last nominee is probably the safest bet to place your money on. Taylor Swift has become very famous in the last year and the other candidates seem easy to surpass by her collaboration in “Bad Blood” with Kendrick Lamar. Of course, this comes at the cost of her integrity. We can’t help feeling she’s gone from the cute outsider to what she hated: the manipulator.

We’ve listed the nominees but we’re still a log way to go until August 30th when the VMAs will be hosted by Miley Cyrus.

Image sources 1, 2, 3, 4, 5

Filed Under: music Tagged With: beyonce, MTV, taylor swift, VMAs

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