Creative advertisement made by CHI&Partners from London makes you think about passive smoking impact on children health. Roy Castle Lung Foundation are committed to medical research, reducing smoking and patient support. Second hand smoke in the home hospitalizes 17.000 children in United Kingdom every year.

Cheese chasers risk serious injury for the chance of winning a muddied cheese at the bottom of a slippery hill.Many countries boast bizarre traditions and the annual Cheese Rolling at Cooper’s Hill is one of the most spectacular and hazardous of rural English customs.Several people were sent to hospital during the event, in which the participants roll, slide and tumble down the hill.