Since we are always interested in music, emerging trends (except the ones that are too weird even for us) and new bands trying to make a name for themselves, we have a habit of reading all news involving (especially but not limited to rock) music. In the past we have covered some hot topics related to artists, bands that should probably find another hobby to get involved in besides music, frontmen who make history every time they come up on stage, albums that bless our ears and our souls and songs that will follow us forever, wherever we may roam. And because we are interested in local bands and try to support the newcomers (who might actually surprise us with high dosages of talent and originality), we bumped into a very well written article released by Digital Music News called 7 Reasons No One’s Coming to Your Shows, containing some very reasonable pieces of advice for beginner music bands to follow. Well… first come the reasons and then come the advice, but today we will focus on an integrated view and try to sum – up those advice in a constructive manner that can be applied by solo artists and bands, no matter the music genre they’re acting in.
1. Rehearse and then rehearse some more!
One of the reasons why experts think new bands don’t gather enough of a public to their shows is that (besides sucking at what they do) they don’t practice enough to sound right, to look right, to offer a high quality entertaining performance and so on. There are two angles here: one, the music sounds bad and the only public bad sounding live shows is the members’ friends and family who are usually blackmailed to come to the live show; secondly, nobody adds a touch of originality from one show to another. If you paid money to see a band’s show last week, next week nobody will pay, because they will probably see the same set-up, setlist, lyrics, song order and stage moves. A life show is called a show because people expect something new each time. Is is needed to mention that no Rammstein concert looks like the one before, even if the band plays the same songs (in case there’s no new album to promote)?
2. Pick your show dates wisely
The guy writing the article has a solid point: if you’re performing on a weekly basis (usually in the same club or venue, because you’re friends with the manager), and the people saw you once, they won’t come see you again, especially if you sing the same songs, have the same stage setting and force people to pay tickets to see basically a public rehearsal. Maybe you don’t suck at all, and you better don’t, but keeping organizing concerts too often without coming with anything new is like eating the same dish over and over again: you get overfed and bored. Expanding your fan base doesn’t work in terms of “entertaining weekly the same 10 fans you have”.
3. Promote your shows like true artists
New bands use to guilty their friends to attend their shows, share their event on Facebook (even if they’re not coming) and complain about the venue “not being engaged enough in PR-ing the show”. While Facebook and social platforms have this feature of promoting products and events, they are the most lazy and facile (and thus inefficient) means of reaching to a public. If you have any idea how “joining the event” works in reality, you shouldn’t be surprised that no one is coming, or you have the same people at your shows, every time, no exceptions. If you read the article, you will suddenly realize that promotion isn’t the same thing with investing money in high – class advertisement, but needs a bit of orientation, creativity and some effort.
If you are a new band or artist and still want to make it through the tributes and tribulations of wanting to reach success in the entertainment jungle, this article is both revelatory (and sarcastic at some points, but with good intentions) and besides these 3 simple and reasonable pieces of advice for beginner music bands, the author Ari Herstand’s words should be really taken into consideration, as he has many valid points.